A man dressed in a condom costume walks at Vina del Mar beach during a summer campaign by the Chilean Corporation of the Prevention of AIDS Jan. 27, 2008.(Xinhua/Reuters Photo) Photo Gallery>>>

    BEIJING, Sept. 2 -- A cell phone ring tone that sings "Condom, condom!" has been launched to promote safe sex in India, where condoms carry a strong social stigma and HIV and AIDS are growing problems.

    The acappella ring tone features a professional singer chanting the word condom more than 50 times, a playful approach that public health activists hope will spark discussion and make condoms more socially acceptable.

    "We've made a conscious effort to move the concept of the condom away from negative association, like HIV and sex work," said Yvonne MacPherson, country director of BBC World Service Trust India. "Condoms are actually health products and if you have a condom and you use it, you are seen to be smart and responsible."

    (Source: China Daily/Agencies)