Nelly as new spokesmodel for Sean John Underwear. (PRNewsFoto/Sean John) Photo Gallery>>>

    BEIJING, July 29 (Xinhuanet) -- Internationally renowned recording artist Nelly is to star in the autumn 2008 advertising campaign for Sean John Underwear.

    Although the hip-hop bad boy from America is the first spokesmodel for the brand's underwear basics and loungewear category, Nelly follows a long list of celebrity models including Dwayne Wade, Nas, Snoop Dog, Lil' Wayne, Penelope Cruz, Cassie, and Lauren London.

    The Sean John underwear, sleepwear and loungewear collection includes briefs, boxer-briefs, boxers, undershirts, pyjamas and robes and is available at Macy's and better department and specialty stores nationwide.

    Sean John, a privately held company, was created by music icon and producer Sean "Diddy" Combs and made its fashion debut with a men's sportswear collection for the spring 1999 season.

    With annual retail sales in the United States of over $525 million, Sean John is sold in better department and specialty stores across the country, as well as select retailers around the world.

    Sean John underwear and loungewear is manufactured and distributed under license by Basic Resources.

    (Agencies)