Special report: 2008 Olympic Games
BEIJING, July 16 -- The Olympic Games could be worth as
much as 400 million U.S. dollars in tourism revenue to Beijing, a city official
said Tuesday.
"We expect to receive about 400,000-450,000 overseas tourists during the
Olympics. Based on last year's figures, each is expected to spend 1,005 dollars,
so the total should be about 400 million dollars," Xiong Yumei, deputy director
of the Beijing tourism administration, said.
"We will also receive a lot of tourists from within China. Last year, these
spent an average of 1,400 yuan (205 dollars), so this will add to the total,"
she said.
As the Games near, Beijing's hotels are filling up fast, and prices are
falling, Xiong said.
By the end of May, five-star hotels in the city had an average reservation
rate of about 78 percent, with the rate for four-star hotels at 45 percent, she
said.
"The rates are within our estimates," Xiong said.
"There are still quite a lot of people from other cities and provinces who
have tickets but have not yet booked rooms. So, by the time August comes, the
occupancy rate will be much higher," she said.
The average nightly room rate for three- and four-star hotels has dropped
by about 40 yuan since May, but is still three to four times last year's figure,
Xiong said.
"As the reservation rate increases, it is normal for prices to drop," she
said.
Beijing has 5,790 registered boarding facilities, including 816 star-ranked
hotels with a total of 339,000 rooms and 665,000 beds. Of those, 119 have
contracts with Olympic authorities to provide accommodation for accredited
visitors.
Beijing authorities are also working hard to improve services for tourists
visiting the city, Xiong said.
About 200,000 people involved with the Games are now being trained in
customer service, and 56 information booths will be set up to provide tourist
information throughout the city, she said.
"Also, during the Games, travel agencies will extend their services to the
Olympic Village as well as providing services to athletes, coaches and officials
in at least eight languages," Xiong said.
"The tourism industry is ready. We will offer top quality services for
guests from home and abroad."