Special report: 2008 Olympic
Games
BEIJING, June 25 (Xinhua) -- CCTV.com, a digital arm of Chinese state
broadcaster CCTV, said it was seeking more domestic websites to create an online
network for the 2008 Olympic Games.
CCTV.com, which holds the exclusive rights for online broadcasts, has
allowed three domestic websites -- Sohu.com, Pps.tv and Uusee.com -- to offer
live streaming of the Olympic events for the country's 221 million net users.
Sohu.com was authorized to offer video on demand and online broadcasts of
Olympic events. The agreements were similar for the other two sites, CCTV.com
spokeswoman Wang Li said in Wednesday's China Economy Times.
The company, however, refused to comment on what it had paid for the
broadcast rights or what it had sold the rights for to the other sites.
"These are commercial secrets," a marketing employee surnamed Wei told
Xinhua.
The company was negotiating with another eight commercial websites and more
than 100 local government websites for partnerships, Wednesday's China
Securities Journal quoted general manager Wang Wenbin as saying.
The final list would be released at the end of this month, said the
spokeswoman.
The International Olympic Committee had, for the first time, separately
sold broadcasting rights for television and for new media such as the Internet
and mobile phones.
As a member of the Asian Broadcasting Union, CCTV acquired over-the-air TV
rights for the Beijing Games, while CCTV.com was awarded the Internet and mobile
platform exhibition rights within the country.