SEOUL, June 23 (Xinhua) -- South Korea's electronics company Samsung Electronics out beat its global competitors in terms of television units sold in Europe, a market research agency DisplaySearch said Monday.

    According to DisplaySearch, Samsung Electronics accounted for 31 percent of all television units, including liquid-crystal display (LCD) and cathode-ray tube (CRT) types, sold in the European market in the first quarter of 2008.

    Samsung's domestic rival LG Electronics Inc. ranked second and Royal Philips Electronics NV of the Netherlands rank third, with 13.4 percent and 12.7 percent, respectively, DisplaySearch said, adding that Television sales in Europe accounted for 21.5 percent of all television units sold in the world.

    During the same period, Samsung accounted for 30 percent of all LCD television sales, followed by Royal Philips and Sony with 15.7percent and 13.8 percent, respectively, said DisplaySearch.

    Meanwhile, Samsung's sales for plasma-display projection (PDP) ranked second, accounting for 27.5 percent of all PDP units sold in Europe, following behind Japanese Matsushita Electric Industrial Co. with a 39.7 percent share in the first quarter, according to DisplaySearch.