SINGAPORE, May 20 (Xinhua) -- Singapore Telecommunications Limited (SingTel), Southeast Asia's giant operator of telecommunications, launched its mobile TV service on Tuesday.

    The new service provides live TV channels with electronic program guide information and video-on-demand, said SingTel in a statement.

    Users who sign up for the service have a choice selection from SingTel's mobile service's content offerings - from popular local channels like Channel 8 Prime Time and Channel NewsAsia to premium channels like Mei Ah Movies Channel.

    SingTel said it was the first operator in Singapore and one of the first in Asia Pacific to launch a mobile TV client with true TV viewing experience on mobile phones.

    "With Singapore's high mobile penetration rate and SingTel's customer base of over 2.5 million mobile users, the largest in Singapore, it makes sense to offer compelling content on our mobile platform so that Singaporeans have access to their favorite mobile TV content wherever they may be," SingTel's vice president of consumer marketing Wong Soon Nam said in the statement.

    The application currently works on several Nokia phone models.

    SingTel said it is currently in discussions with other mobile handset manufacturers to support the service.

    Subscribers pay a flat monthly subscription of 6 Singapore dollars (about 4.4 U.S. dollars) for unlimited viewing of the live channels.

    As a promotional launch offer, SingTel is offering the service free for the first 90 days.