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Actress Lindsay Lohan is pictured in this police booking photograph released July 24, 2007. A U.S. restaurant and liquor trade group used this mug shot of troubled actress Lohan on Friday to launch a national campaign against the use of new technology aimed at keeping drunks off the road.(Xinhua/Reuters Photo) Photo Gallery>>> |
BEIJING, May 4 -- A U.S. restaurant and liquor group used a mug shot of troubled actress Lindsay Lohan on Friday to launch a national campaign against the use of new technology aimed at keeping drunks off the road.
A full page advertisement in the newspaper USA Today
used the police shot of Lohan after her arrest in Los Angeles last year for
drunken driving under a caption saying "Ignition interlocks. A good idea for:"
(Lohan) "But a bad idea for us:" showing pictures of adults drinking at weddings
and restaurants.
The ad says ignition interlocks, which prevent
intoxicated drivers from starting their cars, are "a great tool for getting
hard-core drunk drivers off our roads."
But putting one in every person's car, as some people
advocate, "means an end to moderate and responsible drinking prior to driving
...," the ad says.
Lohan, now 21, became a poster child for under-age
drinking last year when she checked into rehab three times and was arrested and
briefly jailed for drunken driving and cocaine possession. The "Freaky Friday"
and "Mean Girls" star has since kept mostly out of trouble.
Lohan's lawyer Blair Berk said on Friday that the
actress "fully endorses ignition interlock devices." But in her statement, Berk
added that it was irresponsible to suggest that drinking and driving "is some
kind of American 'tradition' we should protect."
The advertisement was paid for by Web site
www.interlockfacts.com, which is described as a "special project" of the
American Beverage Institute. The ABI is a restaurant trade association with
strong links to U.S. wine, beer and spirits suppliers that promotes responsible
drinking by adults.
The ABI said it planned to use the mug shots of other
celebrities arrested for drunken driving in further campaigns but did not give
details.
"These are public images. A lot of publications have
used this (Lohan) shot. We are not worried about any legal fallout," ABI
managing director Sarah Longwell told Reuters.
Longwell said the campaign was aimed at highlighting
moves in the United States to incorporate interlocking technology into all cars
to stop drunken driving.
Nine U.S. states have passed laws allowing the
installation of in-car breathalyzers used to lock ignition switches into cars of
those who have been convicted of first time drunk driving. The federal
government has also funded a research program into other devices.
(Source: China Daily/Agencies)