EU to improve communication via audiovisual media
www.chinaview.cn 2008-04-25 05:07:09   Print

    BRUSSELS, April 24 (Xinhua) -- The European Commission on Thursday unveiled a policy paper aimed at bringing more coverage of European Union (EU) affairs to television, radio and multimedia platforms.

    The commission will encourage audiovisual media professionals to create and take part in European audiovisual networks. In particular, it will propose a network of TV stations to complement the network of radio stations launched on April 1, 2008.

    The commission will also increase the amount of raw audiovisual material which it already provides free of charge to audiovisual media professionals and will increase its own production of videos to illustrate or explain EU policies.

    Studies have shown that European citizens are not very well informed about the EU although most of them are interested in news about the EU, said the commission, the executive body of the EU.

    Furthermore, TV and radio channels remain the preferred medium of information for most people. Media research shows that EU-related information provided by the national audiovisual media currently takes up less than 10 percent of the time allocated to national news, it said.

Editor: Yan Liang
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