BEIJING, April 22 (Xinhuanet) -- The U.S. Food and
Drug Administration Monday warned Pfizer Inc. for not mentioning the risks of
Viagra in an online advertisement.
The advertisement is a 30-second video that featured
a group of men in a Nashville studio playing instruments and singing a song
called "Viva Viagra" praising Viagra.
The U.S. regulator said in a warning letter that
Pfizer's erectile dysfunction drug violated the agency's advertising rules and
did not disclose "any risk information associated with Viagra." It called on the
company to discontinue the advertisement.
"The video raises public health and safety concerns
through its complete omission of risk information for Viagra by suggesting that
Viagra is safer than has been demonstrated," the letter said.
In a statement Pfizer said a technical issue
prevented the risk information from displaying on a banner accompanying the
video and that it has since pulled the ad.
"We regret that the Internet video ran without the
appropriate safety information," the company said.
(Agencies)