BEIJING, March 25 -- With its magical ability to make
mountains out of molehills, it is the secret weapon in many women's lingerie
drawer.
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The little black dress, worn by Audrey
Hepburn, mini skirt worn by Twiggy, Sarah Jessica Parker in stilettos and
Bridget Jones known for her pull-in pants. (Photo:
chinadaily.com.cn/Agencies)
Photo
Gallery>>> |
No wonder the push-up bra has been hailed as the
greatest-ever fashion invention.
It beat boot-cut jeans to the title in a poll of
3,000 women.
Pull-in pants, which allow the wearer to hide a
wobbly stomach, came third followed by stilettos.
Film director Howard Hughes designed a type of
push-up bra for Jane Russell to wear in his 1943 film The Outlaw, although
Russell later claimed she never wore it.
In Canada in the 1960s, the Wonderbra was developed
and it enjoyed moderate success around the world. But it was not until the early
1990s, when it was marketed with a picture of Eva Herzigova and the words "Hello
Boys", that sales started to soar.
Caroline Adams for Debenhams, which polled its
customers on their fashion favourites, said: "Push-up bras have become a
wardrobe weapon for millions of women across the world.
"It not only makes women feel incredibly sexy but it
creates the ultimate cleavage.
"I'm not surprised to see it in the top spot;
push-up bras have revolutionised women's lingerie and remain a best-seller
instore.
"It's good to see boot-cut jeans and stilettos in
the top five fashion inventions - both items are classic wardrobe items and will
never go out of fashion."
The push-up bra scooped almost 20 per cent of the
vote in the poll.
(Source:China Daily/Agencies)
