BEIJING, March 25 -- Holly Willoughby has never failed to attract attention and now she is sure to gain a few more admirers as the TV presenter lathered up for a sexy shower scene.

Wet look: The TV presenter has called on the public to reduce their shower time to just three minutes. (Photo source: China Daily/Agencies) Photo Gallery>>>

    Holly has stripped off for a good cause though - by calling on the public to taking showers in just three minutes in a bid to save water.

    The Dancing On Ice host said the idea that rainy Britain had a plentiful water supply was false because the population is so high.

    And with the UN World Day for Water coming up on Saturday, 27-year-old Holly said 90 billion litres of precious water could be saved if everyone trimmed shower times.

    She said: "Because we're such a small country and there are so many people in the country, the amount of water per head is so minimal - we've got less water per head in the south-east of England than they have in Sudan."

    (Source: China Daily/Agencies)