The Yahoo headquarters in Sunnyvale, California.(Xinhua/AFP Photo) Photo Gallery>>>

    BEIJING, March 5 (Xinhuanet) -- Yahoo unveiled a cell phone tool OnePlace, to be launched in the second quarter, that will allow users to keep up with their favorite topics like links, news feeds or search results using dynamic bookmarks, media reported Wednesday.

    Bookmarking tools are not new -- Yahoo's del.icio.us is one -- but Yahoo said it has reinvented bookmarking for phones, given their small screens and different user requirements, with placeholders linked to updated info instead of a fixed page.

    "You have something that's always changing. You could always just bookmark a site as a placeholder but now it's alive," Marco Boerries, who is leading Yahoo's mobile drive.

    OnePlace also leans on two other Yahoo mobile services -- oneSearch and oneConnect -- by tailoring the content behind the bookmarks to match the location of users and the preferences and activities of friends and contacts who use the service.

    "We're not reinventing forms of mobile content or getting into the content business but there are places where you have stuff that you care about, that you're passionate about, that you follow," Boerries said.

    Users will be able to gather their favorite Web places either by choosing them on their PC and then synchronizing with their cell phone, or directly on the mobile phone itself.

    As with oneSearch, actual information will be shown rather than Web links, often awkward to navigate on a cell phone. Users would be able to get the service either through carriers who have Yahoo deals or download it from Yahoo, Boerries said.

    Yahoo aims to reach 750 million users this year by adding to a partner list that includes Telefonica, AT&T Inc and Deutsche Telekom's T-Mobile.

    (Agencies)