A man looks over a display of HD DVDs at the Toshiba booth during the Consumer Electronics Show in Las Vegas, Nevada January 7, 2008.(Xinhua/Reuters Photo) Photo Gallery>>>

Trademark of Blu-Ray DVD technology is displayed at an electronic shop in Tokyo February 17, 2008.(Xinhua/Reuters Photo) Photo Gallery>>>

    BEIJING, Feb. 18 (Xinhuanet) -- HD DVD may disapear from our lives while Toshiba Corp is planning to give up on its HD DVD format for high definition DVDs, conceding defeat to the competing Blu-Ray technology backed by Sony Corp, media reported Monday.

    The move will likely put an end to a battle that has gone on for several years between consortiums led by Toshiba and Sony vying to set the standard for the next-generation DVD and compatible video equipment.

    Toshiba's cause has suffered several setbacks in recent weeks including Friday's announcement by U.S. retailing giant Wal-Mart Stores Inc that it would abandon the HD DVD format and only stock its shelves with Blu-ray movies.

    "We have entered the final stage of planning to make our exit from the next generation DVD business," said A source, who asked not to be identified.

    Sony has spent large sums of money to promote Blu-ray in tandem with its flat screen TVs and its PlayStation 3 game console, which can play Blu-ray movies.

    The Toshiba source said the experience would not be a total loss for the sprawling conglomerate, whose products range from refrigerators to power plants, which would learn valuable lessons.

    Hollywood studios had initially split their alliances between the two camps, meaning only certain films would play on any one DVD machine.

    The balance of power tipped decisively toward the Sony camp in January after Time Warner Inc's (TWX.N) Warner Bros studio said it would only release high-definition DVDs in Blu-ray format. With that, studios behind some three-quarters of DVDs are backing Blu-ray, although some release in both formats.

    (Agencies)