(ANSA) - Rome,
January 2 - Post-holiday sales kicked off in Italy on Wednesday with retailers
hoping to make up for a disappointing Christmas period, while consumer groups
are predicting that even these sales will be disappointing.
Naples opened the sales period which will not begin
until Saturday in most cities, including Milan and Rome, while in Reggio
Calabria sales will not start until January 15.
According to a poll taken by the Confesercenti
retailers' association, 60% of its members said business at Christmas was down
over last year, while 28% said it was more or less the same and 12% reported an
increase in sales, although by less than 10%.
This despite 90% of those polled claiming that prices
remained unchanged from last year.
For over 65% of small and medium-sized retailers,
post holiday sales account for between 20% and 30% of their annual turnover,
while for 25% it represents as much as half.
Despite the alleged freeze on prices, the consumer
rights organization Codacons predicted that there will be a drop of between 5%
and 10% in post-holiday sales over last year, with the average buyer spending
125 euros.
"Shop prices are still too high after rising
excessively in 2007. Retail business during the post-holiday sales will also
suffer from the fact that buyers have less to spend because of the overall jump
in the cost of living," observed Codacon's chief Carlo Rienzi.
According to Rienzi, "only one out of two Italians
will be able to take advantage of the post-holiday sales".
In order to combat fraud during the sales period,
Codacons mounted a campaign in which it encouraged shoppers to photograph prices
in shop windows before the sales began and to forward them to the organization.
Codacons will then deploy 'inspectors' to verify
price reductions "and any and all irregularities will be reported to the proper
authorities," Rienzi promised.
"What we want to do is combat the usual rip-offs and
help shoppers make the right choices," the Codacons chief explained.
He also suggested that buyers hold on to their
receipts "because it is not true that goods bought on sale cannot be
replaced".
