JI'NAN, Nov. 8 (Xinhua) -- Two Chinese media firms
have signed an agreement with the Chinese Confucius Foundation to make a cartoon
series on the ancient philosopher's life and teachings.
Shandong Radio and Television General Station, based
in the eastern Shandong Province, and Shenzhen Phoenix Star, a subsidiary of the
Hong Kong-listed Phoenix Satellite TV, will jointly produce the cartoon on the
philosopher's life and lectures.
"The cartoon aims to make Confucius and his
philosophy well known and better understood in a form with popular appeal," said
a spokesman of the Chinese Confucius Foundation.
Confucius, born in 551 B.C., founded Confucianism, a
philosophy featuring harmony and peace.
The screenplay, characters' images three-dimensional
backgrounds were expected to be finalized by September next year and the series
should be aired in 2009, the 2,560th anniversary of Confucius' birth, the
At a cost of 40 million yuan (5.3 million U.S.
dollars), the series is planned to comprise 100 episodes, each lasting 13