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Hollywood actor Bruce Willis (C), actress Maggie Q (R) and Justin Long promote their new film "Die Hard 4: Live Free or Die Hard" in Tokyo, capital of Japan, June 12, 2007. (Xinhua Photo/Ren Zhenglai)
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BEIJING, Oct. 16 (Xinhuanet) -- Ya gotta figure that "Live Free or Die Hard" would beat "Harry Potter and the Order of the Phoenix" to the punch and become the first DVD that comes with an electronic copy of the entire movie that can be played on a computer and select portable video players.
"This may be the killer app, where you have physical
media that allows you to have a big-screen experience and at the same time move
the file around to other devices and have a great experience there as well,"
said Mike Dunn, worldwide president of 20th Century Fox Home Entertainment, the
studio's home-video division.
"This may be the killer app, where you have physical
media that allows you to have a big-screen experience and at the same time move
the file around to other devices and have a great experience there as well,"
said Mike Dunn, worldwide president of 20th Century Fox Home Entertainment, the
studio's home-video division.
The fourth in the Bruce Willis "Die Hard" franchise
and first since 1995, goes DVD on Nov. 20. The release is almost a month earlier
than Warner Home Video's "Harry Potter and the Order of the Phoenix," which also
will let DVD buyers download a copy of the movie to a PC or portable video
device.
The Digital Copy feature also will be included on
select other Fox DVDs down the road, though no titles have been announced. The
DRM (digital rights management)-free feature allows consumers to transfer the
movie file to Windows-based computers or portable video players equipped with
Microsoft Windows' PlaysForSure feature, available from such manufacturers as
Archos, Toshiba, Samsung, RCA, Dell and Creative Labs.
"The industry has sold nearly 12 billion DVDs to
date, and the release of 'Live Free or Die Hard' is the first one that allows
consumers to move their content to other devices," Dunn said.
(Agencies)
