BEIJING, Sept. 28 (Xinhua) -- China's internet advertising is expected to expand by 53.07 percent this year, approximately one percent higher than the previous prediction of 52.2 percent in January, according to the Data Center of the China Internet (DCCI) report.

    The total revenue of the network advertising market reached 4.98 billion yuan in 2006, excluding Internet search engine advertising, taking about six percent of the whole advertising market, including print and television.

    DCCI figures show China's overall Internet advertising market reached 3.27 billion yuan in the first half. The expansion maintained a good momentum and was expected to grow 32.5 percent in the second half, due to the Olympic Games-related advertising and the increasing emphasis on network advertising in traditional industries.

    A report released by China Internet Network Information (CNNIC) in July said China's Internet users totaled 162 million in the first half, compared with 137 million last year.

5th China Internet Conference held in Beijing

    BEIJING, Sept. 25 -- The China Internet Conference, an annual event featuring China's Internet industry opened in Beijing Monday, looking back at past achievements and exploring the industry's future prospects.

    In the past year, China has seen a rapid development in the Internet industry. The population of Chinese netizens hit 162 million as of June this year, a year-on-year increase of 31.7 percent. This means 12.3 percent of the total Chinese population are online, 3 percent higher than in 2006.  Full story