BEIJING, July 24 (Xinhuanet) -- Bad news for latte
lovers. Starbucks said Monday it would raise its U.S. prices for lattes,
Frappuccinos and other freshly made drinks by nine cents.
The Seattle-based coffee retailer blamed rising costs for dairy products, energy and fuel for the increase. It's
Starbucks second price hike in less than a year.
In a statement issued after markets closed for
regular trading, Starbucks said the price hike will take effect July 31, bumping
the cost of most drinks by about 3 percent.
The cost of a 12-ounce "tall" latte currently ranges
from 2.45 U.S. dollars to 3.15 dollars, depending on location, spokesman Brandon
Borrman said. The increase will vary by drink and by market, but will average
out to about nine cents a cup, Borrman said.
The move comes a month after the coffee chain¡¯s chief
financial officer warned that it would be "very challenging" for Starbucks to
meet the high end of its 2007 earnings forecast, due in part to rising dairy
prices.
The higher costs have also been a concern for
investors, who have sent Starbucks¡¯shares down more than 20 percent this year.
Borrman said the increase will apply to coffees,
lattes, frozen Frappuccinos and some tea-based drinks, including fruit and tea
blends made behind the counters in all of its domestic company-operated stores.