BEIJING, July 23 (Xinhua) -- China's propaganda
departments on Monday reiterated that all media staff must "strictly follow news
ethics" and persist with the "authenticity of journalism" days after the
infamous cardboard bun expose was labeled a hoax by the government.
"The fabricated report about the cardboard buns,
produced by the Beijing TV's Life Channel and carried by many other media, has
had an extremely bad influence on society," said a statement jointly released by
It condemned the act of fabricating news following a
government announcement that the report on buns stuffed with cardboard aired on
Beijing TV was fake.
The Publicity Department of the Communist Party of
China (CPC) Central Committee, State Administration of Radio, Film and
Television, and General Administration of Press and Publications reminded state
media and provincial-level publicity departments in charge of local media to
"brush up on journalistic ethnics" and "maintain the image and social
credibility of the Chinese media".
"Authenticity is the lifeblood of journalism while
fabricated reporting is its arch-enemy," it said.
Some media workers, defying news ethnics and state
regulations, fabricated news to seek profits or influence, resulting in an
"extremely serious" outcome, said the statement.
All media organizations must ensure the authenticity
of news sources and facts and regulate the flow of news editing such as the use
of public contributions and Internet resources, it said, adding editors are not
allowed to run stories that have not been verified.
The statement also required reporters to "take press
cards while covering new events".
The departments vowed to "impose heavy penalties" to
reporters and media organizations that deliberately fabricate news stories or
stir the influence of faked news, it said.
Six Beijing TV workers were either criticized,
reprimanded or sacked for their roles in the report and Beijing TV issued an
The head of Beijing Television Station was publicly
reprimanded and the editor-in-chief was given a warning. One deputy
editor-in-chief was given a demerit, said the statement. All three were asked to
The deputy director in charge of the Life Channel of
the TV service -- the director's post is vacant -- and the producer and a deputy
director in charge of the Transparency programme were sacked.
Police have arrested the reporter, Zi Beijia, a
Beijing TV has also terminated the contracts of
editorial staff on the Transparency program.