July 13 (Xinhuanet) -- Sony Corp., which recently cut PlayStation 3 price
by 100 U.S. dollars, is likely to cut its price again by year-end in the
U.S., responding to widening lead of its rivals, accrding to U.S. media
Sony Corp., which recently cut its
PlayStation 3 price by 100 U.S. dollars, is likely to cut its price again
by year-end in the U.S., responding to widening lead of its rivals,
accrding to a U.S. media report Friday. (File Photo)
Capcom Chief Financial Officer Kazuhiko Abe said in
an interview, "the price has been cut once and it is likely to be cut again
towards the end of the year. I expect the (PS3's) installed base to grow
On Monday, Sony cut the price of the PS3 to 499 U.S.
dollars, down 17 percent from previous price of 599 dollars, in an effort to
spur sales of its video game console to compete with Nintendo Co.'s Wii and
Microsoft Corp.'s Xbox 360.
The announcement came two days before the Electronic
Entertainment Expo (E3) officially kicked off in Santa Monica, California, where
dozens of Sony rivals were expected to show off their latest games and related
Xbox 360 and Wii have outsold the PS3 by several
times in the crucial U.S. market, leaving Sony, which has dominated the game
industry over the past decade, in the unfamiliar position of playing catch up.
The move is part of the company's upcoming strategy
of eventually offering downloaded high-definition movies, video games, movie
trailers and demos, Sony spokesman David Karraker said.
Karraker said Sony would use the E3 show to focus on
two areas: ways to increase the number of consumers who own PS3s and other
products such as the PlayStation Portable handheld system, and expanding the
system's library of available games.
However, the new price is still 20 dollars more than
the most expensive version of the Xbox 360 and twice as much as that of the Wii.
Abe, visiting Santa Monica for the E3 video game
exposition, also said sales of its action horror title "Resident Evil 4" for the
Wii will likely exceed its target of 420,000 units for the current business year
to March 2008.
Osaka-based Capcom is known for such major titles as
"Lost Planet" shooting game and "Devil May Cry" action adventure.