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Sony likely to cut PS3 price again to better compete
www.chinaview.cn 2007-07-13 11:24:16
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Sony Corp., which recently cut its PlayStation 3 price by 100 U.S. dollars, is likely to cut its price again by year-end in the U.S., responding to widening lead of its rivals, accrding to a U.S. media report Friday.

Sony Corp., which recently cut its PlayStation 3 price by 100 U.S. dollars, is likely to cut its price again by year-end in the U.S., responding to widening lead of its rivals, accrding to a U.S. media report Friday. (File Photo)

     BEIJING, July 13 (Xinhuanet) -- Sony Corp., which recently cut PlayStation 3 price by 100 U.S. dollars, is likely to cut its price again by year-end in the U.S., responding to widening lead of its rivals, accrding to U.S. media reports Friday.

    Capcom Chief Financial Officer Kazuhiko Abe said in an interview, "the price has been cut once and it is likely to be cut again towards the end of the year. I expect the (PS3's) installed base to grow gradually."

    On Monday, Sony cut the price of the PS3 to 499 U.S. dollars, down 17 percent from previous price of 599 dollars, in an effort to spur sales of its video game console to compete with Nintendo Co.'s Wii and Microsoft Corp.'s Xbox 360.

    The announcement came two days before the Electronic Entertainment Expo (E3) officially kicked off in Santa Monica, California, where dozens of Sony rivals were expected to show off their latest games and related products.

    Xbox 360 and Wii have outsold the PS3 by several times in the crucial U.S. market, leaving Sony, which has dominated the game industry over the past decade, in the unfamiliar position of playing catch up.

    The move is part of the company's upcoming strategy of eventually offering downloaded high-definition movies, video games, movie trailers and demos, Sony spokesman David Karraker said.

    Karraker said Sony would use the E3 show to focus on two areas: ways to increase the number of consumers who own PS3s and other products such as the PlayStation Portable handheld system, and expanding the system's library of available games.

    However, the new price is still 20 dollars more than the most expensive version of the Xbox 360 and twice as much as that of the Wii.

    Abe, visiting Santa Monica for the E3 video game exposition, also said sales of its action horror title "Resident Evil 4" for the Wii will likely exceed its target of 420,000 units for the current business year to March 2008.

    Osaka-based Capcom is known for such major titles as "Lost Planet" shooting game and "Devil May Cry" action adventure.

    (Agencies)

Editor: Lin Li
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