BEIJING, May 18 -- A few weeks ago a man turned up at
my front door, having been guided there by a GPS satellite navigation system on
his dashboard. He was a bit surprised when I told him that the place he was
looking for was 10 kilometers away.
I was less surprised because I have been testing
these potentially wonderful devices for nearly five years and have yet to come
across a single one reliable enough to justify shelling out hundreds of dollars
for something that is often less reliable than a map.
One still marvels at a technology able to pinpoint
your position and guide you to restaurants and hotels nearby - when it is
working properly. I meet people who swear by them, though if you probe further
they often encounter bugs such as being directed the wrong way down a one-way
street or being given instructions on the motorway seconds after the turnoff has
been passed.
They work brilliantly when you don't really need them
- in the open country. They work much less well in crowded cities such as
London, where high buildings interfere with satellite signals. Now they're being
incorporated into mobile phones.
When I reviewed the admirable Nokia N95 recently I
was surprised at how spasmodic the GPS reception was and how sparse the
information was on the very few occasions it linked up with the satellites. The
nearest restaurant mentioned was 1.5 kilometers away, despite my being in
central London.
As I was going on a three-city European holiday, I
asked for the loan period to be extended so I could test it more extensively. In
case I had been using a rogue model, they biked around another one. The new one
couldn't be persuaded to receive any signals despite e-mail exchanges with Nokia
representatives.
Back in London, I was about to start writing when I
borrowed another N95 from a visitor who happened to have one (it is selling
well) but who hadn't been able to get the GPS to work.
This one worked fine after a 10-minute wait for an
initial connection, though it was difficult to follow the streets on the phone's
screen, especially as not all of them were named.
When I searched for nearby restaurants they were all
franchises such as McDonalds or Pizza Hut and all of the pubs were a single
company's. It picked up local art galleries and some hotels, but was
disappointing if you were looking for something different.
It is worth mentioning all this because while I don't
doubt that GPS on phones will be successful, it is not enough to get the
technology right. The experience has to be user - not producer - driven, and
phone companies are not very good at that. We want to know what other people
think about local attractions, not just what big brands are advertising.
The possibilities for GPS are endless - including
keeping track of aging relatives and discovering which of your MySpace friends
is in the area (if you are up for that sort of punishment).
Blind people can be helped to navigate through towns,
and the market for tagging children (and pets) could be huge. HP Laboratories
has just announced a prototype for GPS phones to trigger images, text, sounds
and video clips relevant to where you are going. A lot of positional data will
be used by corporations and governments for often dubious reasons.
But opposition won't halt the march of the
surveillance society. Accident victims located by GPS, as happens in the US,
will defuse criticism. There is a perverse principle at work: Criticism of
surveillance is inversely related to the speed of its spread.
(Source: China Daily)