Special report:  The 60th Cannes Film Festival

Related: Stars arrive for 60th Cannes Film Festival

U.S. actor Jerry Seinfeld, dressed in a bumble bee costume and suspended by wires in the air, arrives for a photocall for DreamWorks Animation's "Bee Movie" on the pier of the Carlton Hotel during the 60th Cannes Film Festival May 17, 2007. (Xinhua/Reuters Photo) Photo Gallery>>>

    BEIJING, May 18 (Xinhuanet) -- Comedian Jerry Seinfeld caused a buzz in Cannes -- when he dressed up as a fuzzy bumblebee and performed a stunt unparalleled Thursday in the history of the 60-year-old movie festival.

    Tethered to a wire suspended from the roof of the world-famous Carlton Hotel, Seinfeld flew down over the Croisette as festival goers looked on.

    Actor/Comedian Chris Rock, who also serves as a voice in the film, emceed the event from the end of the Carlton Pier, engaging Seinfeld in banter just prior to his descent.

    "You know, one thing I hate is any kind of movie promotion that smacks of desperation in any way," the 53-year-old said, before jumping from the roof of an eight-storey luxury hotel and heading down to the beach on a cord.

    The 53-year-old came up with the stunt to promote his new DreamWorks Animation film, "Bee Movie."

    Seinfeld voiced the lead character of Barry B Benson, a disillusioned bee who has just graduated from college in the movie, which had been more than two years in the making.

    The film is expected to be the next release from Steven Spielberg's company DreamWorks after "Shrek the Third."

    Seinfeld said the idea for "Bee Movie" popped randomly into his head one day as he was eating candy. The next day, he was invited to eat dinner with Steven Spielberg.

    (Agencies)