V. Publicity

    (I) Positioning

    1. To reinforce education among the public, improving society-wide awareness on the respect for and protection of IPR.

    2. To report timely the typical cases wherein the relevant authorities have strengthened enforcement efforts and adopted measures to combat piracy and infringement, thus educating the public and deterring the criminals.

    3. To step up publicity and orientation of positive cases, shedding light on a number of leading individuals and enterprises in IPR protection.

    4. To strengthen online publicity and education, and organize publicity activities of IPR protection over the Internet.

    5. To increase publicity efforts to the outside world, taking the initiative in shaping international media attitude.

    (II) Large-scale Publicity Events

    1. Hosting the opening-up ceremony of the publicity week as of April 20, 2007.

    2. To organize a "volunteer program of IPR protection".

    3. To carry out large-scale and concentrated destruction of infringing and pirated publications across the country in April, destroying such illegal publications as optical disks, electronic publications, software, books, newspapers and other paper-borne publications.

    4. In coordination with the "IPR publicity week" in 2007, to instruct various regions and authorities to carry out an intensive series of IP publicity and education initiatives through such programs as workshops on IPR-related legislations.

    5. To strengthen law-related publicity and education of IPR, rolling out programs of law penetration into government authorities, rural area, communities, schools and enterprises.

    6. To organize on-site information services for law-related publicity programs of IPR.

    7. To continue the nomination and voting for annual major inventions in the information industry in an effort to promoting independent innovation and enhance the innovation and IPR protection awareness of the businesses.

    8. To organize the 9th National Legal Publicity Campaign in the Audiovisual Products Market featuring "Protecting IPR and Combating Infringement and Piracy".

    9. To organize activities to destroy illegal audiovisual products.

    10. To organize a series of publicity campaign featuring "Anti-Counterfeiting and Anti-Piracy".

    11. To organize a road show on the theme of "Copyright Protection for Economic Development" in early April 2007.

    12. To organize an education campaign on copyright protection, calling university students to say no to piracy.

    13. To launch a themed publicity campaign, entitled "Enjoy the Music, Respect Artistic Creation".

    14. To organize an online publicity campaign by producing a cartoon series to promote IPR awareness, entitled "A Networked World and A Copyright-Friendly China".

    15. To organize an "IPR Protection Day Gala" on April 26.

    16. To organize a campaign to collect a suite of songs on the theme of IPR protection.

    17. To organize a public visiting day with the purpose of letting more people better understand IPR.

    (III) Greater Enforcement Transparency

    1. To comprehensively implement the system to open IPR trials to the public, to continue online disclosure of court verdicts for criminal IPR cases, and to enhance the capacity and profile of the China Website on Court Verdicts and Trial Information.

    2. To select some influential cases for public hearing and invite delegates of the People's Congress, members of the CPPCC, representatives of industry associations, relevant departments, foreign governments and resident agencies of international organizations, as well as experts and scholars, to attend these hearings in order to increase the transparency and creditworthiness of the court trials.

    3. To release the important information and typical cases relating to IPR trials at appropriate times, which will become a supplement to the press release system of people's court and, provided that normal proceedings in the court and the rights of the parties concerned are not compromised, offer the greatest convenience possible to the media in a bid to maximize the role of the press release system in the judicial protection of IPR.

    4. To publish on a regular basis typical cases and verdict information, among others, on public journals as such People's Judicature, China Trials, Law Application, intensify the reporting and publicity on cases of public attention and the achievements of the work, and strive to publish such information to the outside world in the English language if conditions permit.

    5. To disclose on a timely basis the progress of IPR protection efforts and typical cases on the procuratorial front through Procuratorial Daily, the Justice Website, and other forms of media.

    6. To promote the software legalization efforts of the enterprises, with the gradual release of legal software information by the National Copyright Administration of China and the Ministry of Information Industry on their respective websites.

    (IV) Media Programming

    1. One feature with the Dialogue program on CCTV.

    2. A 12312 Brand Camp with Lucky 52.

    3. Special programming on the theme of stronger trademark protection.

    4. TV series featuring IPR protection.

    5. Special promotion videos on GI-protected products and the system for GI protection.

    6. A press conference on GI products.

    7. A series of public service advertisements on IPR protection.

    8. To try to create a group of influential TV programs on IPR-related subjects.

    9. A series of promotion videos on typical IPR cases.

    (V) Press Conferences

    1. A press conference on "IPR Week 2007" in early April 2007.

    2. To organize press conferences, forums and co-organize IPR Week 2007 events based on results of Mountain Eagle II special campaign in order to continue publicity efforts and to highlight the advantages of publicity work, including information disclosure, education, warning and emotional appeal.

    3. To organize a press conference on the trend of patent application in the information industry and organize information tracking and release events on industry-related patent applications and technological developments according to the reality of the information industry.

    4. To organize a press conference to brief the public on the information relating to trademark protection by the State Administration of Industry and Commerce.

    5. To organize a press conference featuring "Fight Online Infringement and Piracy, Use Legalized Software" to release information on major cases.

    6. To organize a press conference on "China's Status of IPR Protection in 2006"

    (VI) Forums and Exchange Activities

    1. To organize a China IPR Protection High-level Forum, 2007.

    2. To organize a forum on the judicial protection of IPR.

    3. To organize a forum on the criminal protection of IPR and release information on the major cases in the special campaign Mountain Eagle II in 2006.

    4. To organize a Summit Forum on IPR Protection in the Information Industry to improve the IPR management awareness and capability of businesses.

    5. To organize seminars on IPR property to promote the exchange of ideas and cooperation between Chinese and foreign participants.

    6. To organize a forum on IPR in the pharmaceutical industry.

    7. To co-organize a forum with China Daily featuring the theme of increasing core competitiveness on the basis of intellectual property rights.

    8. To organize a forum on global IPR protection and innovation.

    (VII) Publications

    1. To compile A Complete Guide to Defending IPR by Chinese Enterprises Overseas.

    2. To enhance the professional guidance over IPR law enforcement personnel and compile a book on IPR knowledge for the law enforcement personnel.

    3. To forcefully launch IPR legal publicity activities and compile a book on IPR Knowledge for the citizens, which will be distributed among the grass-root units.

    4. To publish books and publicity brochures on the strengthening of trademark protection.

    5. To produce publicity programs, books and posters on China's IPR protection culture.

    6. To produce a compilation of typical patent cases.

    7. To organize innovation contests for the youth and publish readings for the young people.

    8. To ensure the good quality of China Intellectual Property News.

    (VIII) Disclosure of Typical Cases

    1. To publicize the top 10 cases in the 2006 anti-piracy Sunshine Campaign organized by the cultural authorities.

    2.To publicize the top 10 customs-related IPR protection cases in 2006.

    3. To compile and publicize typical domestic and foreign-related trademark infringement cases on a regular basis.

    4. To compile and publicize typical suspected criminal cases transferred to judicial departments.

    5. To publicize typical cases of IPR protection concerning quality inspection, supervision and quarantine.

    (IX) Others

    1. To organize the selection of 2006 Top 10 IPR Protection Events in China.

    2. To organize an IPR Protection Essay Contest.

    3. To launch an online survey on IPR protection and to solicit opinions from the general public.

    4. To hold a Quiz Contest among staff of IPR Reporting and Complaining Service Centers.

    5. To select materials to produce animated cartoons and to strengthen education.

    6. To cite Excellent Court IPR Ruling Documents in the 2nd national contest of this kind.

    7. To strengthen overseas IPR publicity efforts, disseminate the achievements and progress scored in China's IPR protection, correctly guide the shaping of overseas opinions and build a positive image of China in IPR protection.

    8. To continue to educate through websites, and to enrich the contents of the website of China Trademark.

    9. To organize on-line interviews on IPR protection by quality inspection, supervision and quarantine authorities.

    10. To publish a special edition on IPR protection in China and launch a quiz contest on proprietary innovation and IPR.

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