BEIJING, April 17 (Xinhuanet) -- Mobile handset firm Nokia said on Monday in Helsinki it has joined hands with Samsung Electronics Co. Ltd. to raise open standards in mobile television, based on its favored DVB-H technology.

    Nokia said in a statement the two handset makers wanted to encourage greater adoption of broadcast mobile TV services.

    Cellphone makers and mobile operators alike are anxious to penetrate the potentially lucrative market in phones that receive television, but the take-up of services has been held back by a fragmentation of technologies.

    Nokia and many other European industry players prefer the homegrown DVB-H (Digital Video Broadcast - Handheld) standard for their mobile phones, but competing technologies, including DMB and MediaFlo, have gained ground over recent months because of a slow rollout of DVB-H networks.

    Nokia said it and Samsung plan to make their DVB-H mobiles work with the same standards as the Nokia network services system.

    They would work on using the OMA BCAST standard for mobile operators, the statement said.

    (Agencies)