BEIJING, April 12 (Xinhua) -- Delegates to the 36th World Magazine Congress to be held in Beijing next month will be trying to figure out how to remain relevant in the digital age.

    Representatives from Time Magazine and National Geographic and some 400 Chinese magazine publishers will attend the congress which is expected to draw more than 1,000 delegates from more than40 countries and regions.

    Under the theme "magazines enrich your world", discussion topics will focus on hot issues concerning the development of the magazine industry.

    Seminars will tackle subjects such as the impact of digital media on traditional magazines, increasing advertising revenue and the changing tastes of readers.

    Shi Feng, chairman of China Periodicals Association (CPA) said China's magazine publishers cherish the opportunity to learn from the international magazine industry.

    The World Magazine Congress, initiated by the International Federation of the Periodical Press (FIPP), which was founded in 1925, is held every two years. The CPA, on behalf of China's magazine industry, joined the FIPP in 2000.