BEIJING, April 10 (Xinhua) -- China's broadcasting
watchdog on Tuesday urged radio and television stations to reject "vulgar"
programs in favor of "healthy" productions.
The State Administration of Radio, Film and
Television (SARFT) called on radio, film and television administrative
departments and broadcasting organizations to maintain the "prestige" of radio
and TV stations.
It warned broadcasters against seeking ratings by
catering to "the low-grade interests of a minority" by relying on vulgar
Those stations that failed to monitor the quality of
programs would face severe penalties, said the administration.
However, officials with SARFT on Tuesday refused to
give a definition of "vulgar programs".
At a conference in November last year, SARFT deputy
director Zhang Haitao defined "vulgar programs" as those with contents depicting
violence, pornography, crime and horror.
The SARFT said healthy programs should be excellent
in both "ideological content" and artistic quality.
The SARFT has previously imposed restrictions on TV
programs, including a ban on foreign cartoons during prime time from last
September, and a crackdown on "vulgar reality shows" earlier this year.
Last week, it issued a list of rules on the talent
show "Happy Boys Voice", a Chinese version of American Idol.
The administration required the program to include
only "healthy and ethically inspiring" songs and try to avoid "gossip" about the
contestants and scenes of fans screaming and wailing.
The administration has sent inspectors to Shanghai
Municipality and Liaoning, Heilongjiang, Jiangsu, Hunan and Guangdong provinces
to supervise the work of local radio and TV stations.