BEIJING, March 19 (Xinhuanet) -- Microsoft is
attempting to gain a larger percent of the search engine market with a new
program that rewards corporate clients whose employees use Live Search
instead of other search engines, according to a post on John Battelle's
Searchblog.
Microsoft has confirmed the existence of the program,
which includes plans to share Live Search-related profits with humanitarian
organizations.
"Currently, we are conducting a trial program through
which Microsoft is providing service or training credits to a select number of
enterprise customers based on the number of Web search queries conducted by
their employees via Live Search," Windows Live spokeswoman Whitney Burk said in
a statement.
"These customers, in turn, are providing valuable
feedback to Microsoft on the use of Web search in an enterprise environment,"
Burk added. "As search evolves into more of a productivity tool, and revenue
sharing becomes more commonplace across the industry, we are engaging in
mutually beneficial partnerships such as this and our recently announced deal
with Lenovo to more easily enable customers to choose Live Search."
As John Battelle explains on his blog, companies can
get from 2 U.S. dollars to 10 dollars per computer annually, plus a 25,000
dollar "enrollment credit."
Battelle provided details about how a large company
might promote Microsoft Service Credits for Web Search to its employees. There
are three levels of promotions from low to high and the companies may use
promotions as "In-house training session on ¡®how to get the most from web
search¡¯ using Windows Live Search," or "Set Homepage to Live Search," and even
"Email message of encouragement from CEO."
Microsoft also announced its humanitarian intentions
about Live Search and its other popular application, MSN Messenger. To help
children in need, try Live Search on one of MS's "Click for cause" sites,
thus adding more money to Microsoft¡¯donation. Each search at
click4thecause.live.com results in a financial donation from Microsoft to
provide help with education programs to the refugee kids around the globe.
The two organizations Microsoft is currently working
with in its humanitarian programs are ninemillion.org and Team Seattle.
Ninemillion.org is a United Nations led campaign providing education and sports
programs for nine million refugee youth around the world, and Team Seattle is
the most successful motorsports charity in the U.S., racing to benefit Seattle's
Children's Hospital.
Lenovo and Microsoft recently announced an agreement
to pre-load Windows Live services on Lenovo PCs sold worldwide including
ThinkPad notebooks, ThinkCentre desktops and Lenovo-branded PCs. In the coming
weeks, Lenovo will be the first PC maker to provide its customers worldwide with
immediate access to the Microsoft Live.com portal and Windows Live
Toolbar.
(Agencies)