BEIJING, Feb. 14 (Xinhuanet) -- Advanced Micro
Devices (AMD) unveiled three new discrete media chips for mobile devices focused
on video, audio, and high-resolution photos.
The new media chips will support full DVD resolutions
or "five times what was available in earlier generations," said AMD product
manager Philippe Decotignie. "Consumers can turn their phones into camcoders and
mobile TVs with a very high, very fast resolution," he said.
The AMD Imageon 2298, 2294 and 2192 processors,
unveiled Monday at the 3GSM World Congress in Barcelona, are designed with a
number of media-rich features, including processing of images up to 12
megapixels, image stabilization and multichannel audio playback.
The media processor is separate from the phone's
core processor, enabling manufacturers to introduce new multimedia functions
more quickly, according to AMD marketing director Andy Thompson. The separate
architecture also helps reduce power consumption for longer device battery life.
AMD hopes the move will allow it to tap growing
demand for mobile devices and mobile applications that require better graphics.
AMD will be licensing the technology to other chip
manufacturers, including STMicroelectronics NV, according to AMD marketing
director Andy Thompson.
(Agencies)
