BEIJING, Feb. 3 (Xinhua) -- Almost half of China's
Internet users were found to be focusing in on video-sharing websites which are
home to millions of amateur films and animations.
About 76 million of the 137 million Chinese Internet
users have visited YouTuBe-like webcasting websites last year, according to the
Internet Guide 2007 released earlier this month by Internet Society of China and
the Data Center of the China Internet.
"There were hardly any webcasting websites when we
started in the business in April 2005. A year later there were already 200
websites offering webcast and podcast services on the Net," said Chen Weijia,
from Tudou.com, the country's most popular video-sharing website.
A quick check of Tudou, which literally means potato
(no explanation for the quirky name could be found on the site), shows the
website has more than 1.1 million short videos or animations in more than a
dozen different categories.
The website calls on netizens to become the "director
of their own lives".
Tudou.com is also providing clips to a Shanghai
television station and to Fujian-based Southeast TV which have developed their
own programs to showcase the creativity of China's digital camera users.
The website has even signed an agreement with a local
company to develop video-sharing using 3G technologies which could lead to
people downloading the webcasts directly to their mobile phones.
"Webcasting is more about expressing oneself, while
blogging is more about communicating with others," said Liu Liwei, a telecom
employee in Beijing and a veteran "webcaster".
"Chinese are more confident and they more eager to
express themselves. That's why webcasting is becoming more popular," he said.
The webcasting and podcasting industry brought in 40
million yuan (about 5 million U.S. dollars) last year, and revenues are expected
to more than double this year, according to the Internet Soceity's report.
There were 137 million Internet users in China at the
end of last year, 23.4 percent more than the year before. The number of blog
users has also risen by almost a quarter to 19.87 million by last November.
Despite their growing popularity webcasters are
facing an uncertain future.
The government is concerned the growing phenomena
because the video uploads are not officially authorized and many use copyrighted
material to produce mocking parodies of original film and television programs.
An unnamed official with the State Administration of
Radio, Film and TV said the country will soon start checking online video
broadcasting, and allow only licensed websites to continue offering webcasts.