The ad campaign will debut in March issues of fashion, entertainment and
lifestyle magazines and online at teen dominated websites. The television
campaign will debut on the Grammy's on February 11th in select markets.
The creative for the campaign revolves around an over-the-top and glamorous
Fergie. The always glam Fergie is caught in playful. The commercial features
Fergie hanging out in her posh Beverly Hills home, while a voyeur looks on.
Fergie realizes that someone is watching her and she plays it up in a fun and
sexy Candie's way.
The soundtrack for the television commercial is Fergie's, "Glamorous" from
her solo debut album, The Dutchess.
The print campaign was shot by famed celebrity photographer, Matthew
Rolston and the television commercial was directed by Chris Appelbaum, who is
known for his MTV music videos.
Candie's and Kohl's will be a sponsor of Fergie's "The Dutchess" tour this
spring/summer. Fergie will make personal appearances on behalf of the brand as
well as participate in campaign launch events.
(Source: China Daily)
