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Microsoft Corp. is going somewhere it's
never gone before and will make its new Windows Vista operating system
available for sale and download online.(File Photo) Photo
Gallery>>> | BEIJING, Jan. 18
(Xinhuanet) -- Microsoft Corp. is going somewhere it's never gone before and
will make its new Windows Vista operating system available for sale and download
online.
In the past, Windows was available only on packaged
discs or pre-loaded computer.
A relatively low number of computer users are
expected to get Vista by downloading it from the Internet. But the mere
availability indicates Microsoft is looking into new distribution
methods for the extremely profitable franchise at the core of its business.
The download program was announced Wednesday.
It will also include the Office 2007 line of software when both are
released for consumers Jan. 30. Initially, the huge downloads will be
available in North America only.
Most consumers will get Vista already installed on
new PCs bought after Jan. 30. The download process is targeted at people who are
running the prior operating system, Windows XP, and want to get Vista without
having to buy a new PC.
However, Vista imposes hardware requirements that not
all Windows XP machines can meet.
For those who do buy Vista the normal way, Microsoft
is launching a new program that makes it easier to upgrade from one edition of
the operating system to another.
For consumers, Vista will come in four versions, Home
Basic, which retails for 199 U.S. dollars, Home Premium (239 dollars) Business
(299 dollars) and Ultimate (399 dollars). Though consumers will pick one version
when they buy a computer, higher versions will be embedded on the machine's hard
drive or packaged on discs that come with it.
Anyone who wants can bump up from Home Basic to
Home Premium for another 79 dollars, Home Basic to Ultimate (199 dollars), Home
Premium to Ultimate (159 dollars), or Business to Ultimate (139 dollars) by
clicking a new "Windows Anytime Upgrade" function, pay for the upgrade
online and then receive a coded license "key" that will unlock the more
expensive edition.
Microsoft also plans a promotion that will let buyers
of Vista Ultimate get 50 dollar copies of Home Premium for two other PCs.
Bill Mannion, director of consumer marketing for
Windows, called these three steps part of an overall effort "to give more
flexibility to end users."
Matt Rosoff, an analyst with Directions on Microsoft,
said the company likely was hoping to increase the incentives for consumers to
buy costlier versions of Vista. Much of the marketing surrounding Vista will
highlight features available only in higher-end versions, such as the new
three-dimensional user interface and encryption functions.
(Agencies)
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