BEIJING, Dec. 17 (Xinhua) -- China's army of Internet
users and operators are beginning to question the practicality and purpose of
new controls on network -- mostly online -- music.
"Network music" refers to music distributed by wired
or wireless means, including music played or downloaded from the Internet, and
provided by mobile phone servers and through cable TV and satellite
communication.
The "Guidelines on the Development and Management of
Network Music" issued last week by the Ministry of Culture have the stated
purpose of preventing problems, such as poor quality, pirated uploads and
downloads, and content that "offends" ethnic groups or "affects social
stability".
"Network music based on music products copied or
composed by netizens for non-profit purposes must be monitored more closely,"
said the ministry, which called for a "civilized and healthy network culture".
It requires distributors to register all domestic
music and songs spread by network without legal distribution approval from the
ministry before March 1, 2007.
Wang Xiaofeng, chief writer of Lifeweek Magazine and
a popular blogger, wrote in his blog that the standards of Internet users --and
not regulative orders -- were the best to judge the quality of online music.
He claimed that fighting piracy and copyright
infringement was the work of copyright authorities, not cultural authorities,
and argued that society was not so vulnerable that it could be affected by a few
songs.
Many people doubted the ministry's ability to vet the
huge quantity of music distributed through the Internet, and the examination
would delay the distribution of good music.
Wang said, "At least 500 new songs appear every day,
and it would take a long time for the ministry to examine them. When they are
eventually approved, the songs would have missed their time to become popular."
An article carried by the Shanghai Youth Daily said
online music was "grassroots" music as anyone with talent and skill could
spread their music through the Internet. But the long delays and possible costs
of examination and approval would kill most good work from the outset and hinder
the development of network music.
A chief operator of a large Internet portal told the
People's Daily that it was awaiting further details from the ministry on how to
regulate the music products of ordinary people.
The guidelines also require all imported network
music products distributed in China to be approved and registered by the
ministry.
"Any person or organization which distributes
imported network music without approval will be punished by the cultural
authorities, and their websites will be dealt with by communication departments
in accordance with law," it said.
This requirement confused some music websites, who
said they already had approval from copyright authorities -- not cultural
authorities.
Many Internet users have speculated that the
regulations and other government influence over the Internet were aiming for
profits.
According to the Cultural Ministry's website, last
year, the total value of China's network music market reached 2.78 billion yuan
(348 million U.S. dollars), up 61 percent over the previous year. It is
estimated that the market will grow by 50 percent this year.
However, regardless of motive, the administration of
the network needed more advanced and practical methods and ideas, and not simply
regulations and orders, said some postings.
"Network music is a growing cultural phenomenon that
shortens the distance between listeners and singers and supplements the content
of commercial music. I hope the guidelines will boost -- and not hinder -- its
development," said Hainan University associate professor Wang
Lin.