The 4th China (Guangzhou) Sex Culture Festival was held in Guangzhou on Nov. 4, 2006. (Photo: cnsphoto)  Photo Gallery

    Zhu Mingxi, deputy director of the Guangdong Sexology Association, said: "There is only a meager amount of couples who accept Li's views, as most people still have more traditional attitudes about sex."

    Themed "building moral sexual attitudes," the ongoing expo is designed to promote general sex awareness, knowledge, and academic discussion and co-operation in sex studies.

    An exhibition organized as part of the expo includes ancient relics from museums around Guangdong Province.

    The event drew more than 60,000 visitors to its first day on Saturday, 10,000 more than the last session's opening day.

    Besides the exhibition, other highlights will include a special report on sexual health from Hu Peicheng, a psychologist and serologist from Peking University.

    "As China is undergoing the so-called 'sexual revolution,' we are attaching great importance to promoting traditional moral ideas about sexuality," Duan told China Daily.

    "China has a totally different attitude towards sex from many countries. We should not only promote a bold, open attitude, as in Western countries, but also preserve healthy, traditional views on sex," said Duan.

    (Source: China Daily)