BEIJING, Oct. 8 --
It's one of the oldest maxims in showbusiness: all publicity is good publicity.
But according to a new survey published by Forbes.com, there is evidence
that the public can have too much of a good thing.
Topping the list of over-exposed celebrities the public would like to see
less of is socialite, pop-singer and actress Paris Hilton.
She was followed by Britney Spears, Anna Nicole Smith, Spears' husband
Kevin Federline, former Baywatch star Pamela Anderson, actress Lindsay Lohan,
Tom Cruise and Nicole Richie.
Mary Kate and Ashley Olsen were eighth followed by Michael Jackson,
developer Donald Trump and Jessica Simpson, whose "overexposure" rating had
soared from 17 percent in 2003 to 41 percent in mid-2006.
Robert Thompson, the founding director of the Center for the Study of
Popular Television at Syracuse University, said celebrities had to tread a fine
line between courting the spotlight and knowing when to retreat.
"It's a challenge because celebrity in many ways is defined by how much
exposure you get," Thompson said.
"But the perfect equation is to get as much exposure as you possibly can
right up to the moment when it gets to be too much, and then you want to pull
back."
(Source: chinadaily.com.cn/Agency)
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