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| Boom in search engine advertising |
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| www.chinaview.cn
2006-08-24 14:25:58
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BEIJING, Aug. 24 (Xinhua) -- Market-savvy Chinese
firms spent 1.72 billion yuan (215 million U.S. dollars) advertising on search
engine websites in the first half of the year, a leading industry research
agency said Thursday.
Major search engines including Baidu, Yahoo and
Google enjoyed a 52.9 percent rise in revenues from China, China Computer world
Research (CCW Research) said in a report.
An increasing number of domestic firms are investing
in marketing and advertising, and individual companies are upping their
advertising budgets, the report said.
Liu Bing, a senior analyst at CCW Research, said he
believes search engine marketing will continue to grow. With more than 20
million potential customers among Chinese firms, he said the search engine
market is still very small.
"As search engine advertising develops, the market
will expand," he said. Enditem
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