BEIJING, Aug. 8 (Xinhuanet) -- Google will provide
Internet search and advertising features for News Corp.'s MySpace.com Web site
in a transaction expected to generate 900 million U.S. dollars in
revenue for News Corp. over three years.
Google will be the exclusive provider of
search and keyword advertising software for News Corp.'s Fox Interactive sites
including MySpace, the companies said Monday in a statement. MySpace is the
sixth most-popular U.S. Web site.
The deal ends months of speculation about which big search
company, also including Yahoo Inc. and Microsoft Corp., would serve
MySpace's popular online teen hangout.
Google will pay Fox at least 900 million dollars in
revenue share payments based on certain traffic and other commitments promised
by Fox. These payments are expected to be made from the first quarter of
2007 to the second quarter of 2010.
Through the deal, Google will gain access to 52.3 million
young users of MySpace who find friends and exchange messages online. The
search giant will sell ads on MySpace and other Fox sites and share revenue
with News Corp.
"MySpace's audience is highly desirable for a certain
class of advertisers," said David Card, an analyst with Jupiter Research in New
York. "It's a very good partnership. It's the best search engine and the best
social-networking site."
Under the deal, which is set to start in the fourth
quarter, Google will sell ads that appear next to search results on MySpace and
will also display ads that are linked to the content of Web pages.
Google shares rose 3.30 dollars, or 0.9 percent, to 381.25
dollars in extended trading at 4 p.m. in Nasdaq Stock Market composite
trading. The New York-based News Corp. rose 10 cents to 19.08 dollars on the New
York Stock Exchange. Enditem
(Agencies)