BEIJING, Aug. 7 (Xinhuanet) -- In a deal announced Sunday Google has teamed up with Viacom to provide video clips to websites that are part of Google's AdSense Network.

    The deal will be positioned as a revenue generator for Google, Viacom, and AdSense partners. All three will split revenues derived from the tie-in of advertising and content.

    Viacom is the parent company to MTV, VH1, CBS and a number of other premium networks. The first programmes to be distributed on Google in a test beginning later this month include 100 hours of programming from clips of "Laguna Beach: The Real Orange County," "SpongeBob SquarePants" and MTV's Video Music Awards.

    The partnership will expand video through Google's advertising network to a variety of sites and is likely to spawn further such deals, making video a far more integral element of online advertising.

    Video has become one of the fastest-growing formats online as new delivery mechanisms, faster computers and wider broadband adoption make the medium more accessible to a broader audience.

    In a related move, participating networks will also be selling ad-free content on Google's own video store, joining iTunes as an official distribution site. Enditem

    (Agencies)