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| Major web portals net huge profits from World Cup ads |
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| www.chinaview.cn
2006-07-11 19:41:32
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BEIJING, July 11 (Xinhua) -- China's major Internet
portals, including Sohu, Sina and Tom, have registered huge profits in the last
month from advertising during the World Cup.
Incomplete statistics show that advertisement profits accounted for about half of the total revenues of the major
websites during the World Cup month, Tuesday's Shanghai Securities News
reported.
Advertisements about the World Cup ensured Sohu a
profit of about 50 million yuan, the newspaper cited Zhang Chaoyang, board
chairman of Sohu, as saying.
Chen Tong with Sina said the number of advertisers
for the World Cup on the website is expected to reach 100, which enables Sina to
be a top domestic websites for its network flux and revenues.
Without releasing details of its advertisement
revenue, Tom said the World Cup has brought the company a huge income, four
times that of their investment.
Before the World Cup, American marketing information
servicing company AC Nielsen predicted that World Cup-related advertising in
China was expected to reap 150 million yuan. Enditem
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