Round Rock, Texas, the United States, June 28 (Xinhua) -- Dell announced on Wednesday plans to provide free recycling of any Dell-branded product for consumers around the world.

    "We have a responsibility to our customers to recycle the products we make and sell," said Michael Dell, chairman of Dell.

    "Our direct relationships with consumers allow us to offer this easy and free service ," he said.

    Dell currently offers consumers no-charge recycling of any brand of used computer or printer with the purchase of a new Dell computer or printer.

    Under its new policy, Dell will provide consumers no-charge recycling of any Dell-branded product, regardless of whether a replacement product is purchased.

    The company plans to launch the service in the U.S. by September, and globally by November.

    "Recycling of used consumer electronics remains a challenge and Dell is taking concrete steps to remove the barriers of cost and inconvenience for consumers," said Kate Krebs, executive director of the National Recycling Coalition. Enditem