LONDON, June 13 (Xinhua) -- A high-profile delegation of London film and media businesses together with key members of the British film industry is set to visit Shanghai, China from June 14 to 20.

    The delegation, said a press issued on Tuesday by Film London, the capital's film and media agency, is to meet potential business contacts and investors and to participate in a cultural exchange between the two cities.

    Seven London-based film and media businesses, namely Kai Computer Services, Fresh Paint Pictures, Mangonoir Films, Ealing Studios, Silk and Steel Productions, Starfield Productions and Minh Productions as well as film makers including Pinewood Studios, Cinesite Europe, will join representatives from Film London, the Mayor of London's Office, UK Trade and Investment (UKTI) and the British Council in the week-long trip.

    The trade mission, which is the first of its kind, will incorporate visits to key Shanghai film industry players and studios. They would also attend market briefing sessions by British Embassy commercial staff and a Cass Business School/Film Business Academy seminar. The delegation is expected to participate in an official China-European co-production forum and visit the Shanghai International Film and TV Market.

    The Shanghai International Film Festival in conjunction with the British Council, is also hosting a dedicated strand of films, "London on Screen", which will feature an Anthony Minghella retrospective as well as London-shot films Closer, Match Point, All or Nothing and The Libertine, and the first selection of shorts ever to be screened at the festival, all produced in and featuring London.

    "Shanghai is one of the great international film cities. We are confident this mission will provide the opportunity to discuss real cooperation on a range of commercial initiatives and forge long-term educational and cultural links that will have great benefit to the capital's industry," said Adrian Wootton, CEO of Film London.

    Martin Cook, International Trade Director for UKTI London, which is funding the official delegation, said: "UKTI is serious about helping British companies trade in China one of the fastest growing markets in the world. This visit will help London film-makers and companies to tap into the huge trade and investment opportunities that China can offer."

    The trade mission is supported by UK Trade and Investment, the London Development Agency through Creative London, and the Mayor of London. Enditem