BEIJING, June 4 -- It costs 3.5 million yuan (US$437,000), goes from zero
to 100 kilometers-an-hour in less than five seconds and is one of the most
desirable cars on the planet. But in a city infamous for its gridlocked streets
just what is the point of owning a Lamborghini?
In the Chinese mainland's richest and arguably most fashion-conscious city
of Shanghai the appetite for supercars is growing. The problem is, with a
downtown street layout approaching its 100th birthday, there's little chance of
owners putting such exotic vehicles through their paces.
"I mostly just use it to cruise around at the weekend or at night when the
roads are a bit quieter," said Fang when talking about his two-month-old
Lamborghini Gallardo. "If I take it out I generally take it straight back home
because I don't want to leave it anywhere and if I do when I come back it's
always surrounded by people and has finger marks all over the windows."
A high flyer in Shanghai's real-estate market, Fang who doesn't want to
disclose his first name, owns another six cars including a convertible Porsche
and a Mercedes SL.
"I used to have a Ferrari, too, but someone crashed into me at traffic
lights and after that I sold it," he said.
Despite its sporting pedigree, Fang admitted his Italian supercar which,
fortunately for him, has adjustable suspension so he can get it into his garage
without scraping the nose has seen little high-speed action.
"The only place you can drive it quickly is to the airport at night when
it's not too busy," he said, referring to the Pudong expressway which has a
speed limit of 100 kmh.
In the city the limit is 60 kmh but traffic rarely moves that fast and even
on the country's fastest roads the limit of 120 kmh is only a little over a
third of the car's true capability.
Shanghai's F1 track could offer a high speed oasis were Fang looking for
somewhere to give the accelerator pedal free reign but he concedes the car's
performance was not really what he bought it for.
"I've never taken it to the track," he explained. "The most important thing
is that it's a good-looking car. I keep it in my garage at home, I wash it
myself and it's a big boy's toy. I like it and I can afford it so I bought it.
There's no point making money if you can't enjoy it."
It is a mantra Shanghai's wealthy are increasingly keen to follow and one
car manufacturers are more than happy to indulge.
Last year Ferrari delivered 82 cars to customers on the mainland -- just 42
were imported between 1993 and 2004. By March this year the company reported it
already had a 50-name waiting list for deliveries to the mainland.
Sister company Maserati is experiencing similarly impressive growth and
expects to double sales from 70 in 2005 to 140 this year.
The pair now have a network of 11 dealers in China covering not only
Shanghai and Beijing but also cities such as Guangzhou, Chengdu, Chongqing and
Xiamen.
According to Virginia Killory, Ferrari's communications manager in
Shanghai, customers are offered a "Corso Pilota" race-track driving course, a
chance to vent the frustrations that arise when your six-speed and 700
horse-power car rarely gets out of third gear!
"We run courses to teach customers how to drive their cars safely and also
to give them the opportunity to indulge in the kind of driving experience they
cannot have on the public roads," she said.
German company Porsche, whose latest Carrera GT retails at an eye-watering
6.8 million yuan (US$850,000), also sees the Chinese market as one ripe for
exploitation.
Shifting just 390 cars on the mainland in 2004, sales last year took off,
more than doubling to 857. By the end of this year Porsche plans to have 20
dealerships across the country.
But, as some have painfully discovered, the reality of owning such cars
does not always live up to the fantasy. Shanghai restaurateur Dong Rongting
ordered his 3 million yuan (US$370,000) Ferrari more than three years ago and
has been embroiled in legal action ever since.
After successfully suing the dealership for its delayed delivery of the
car, which arrived a full year later than promised, and receiving 1.7 million
yuan (US$212,000) compensation, Dong has since taken the dealer to court a
second time claiming the car does not run properly.
Declining to talk to China Daily on Thursday for "legal reasons," one thing
is clear: Dong's high-octane dream has been a big disappointment.
(Source: China Daily)