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| Ronaldinho has been rated as the most commercially valuable football player in the world, according to a new study.(File photo) |
LONDON, March 30 (Xinhua) -- Ronaldinho has been rated as the most commercially
valuable football player in the world, according to a new study.
The Barcelona ace, 26, is worth 32.6 million pound, more than English duo
David Beckham (31.2m pound) and Wayne Rooney (30.4m pound), who are second and
third respectively.
Beckham still has the best-known face, but Ronaldinho's age andrecent feats
make him a better marketing prospect, says consultancy firm BBDO Germany.
"Beckham owes his second place in the ranking to his status as the
'metrosexual' prototype and the lucrative contracts this generated for him,"
added BBDO.
Ronaldinho, who is five years younger than Beckham, was voted Fifa World
Player of the Year the past two years. Enditem