BEIJING, March 21 (Xinhuanet)-- Online search engine giant Google on Tuesday launched a trial version of Google Finance, a financial news Website that seeks to shake up online finance information market now dominated by Internet media rivals and online brokers.

    The Mountain View, Calif.-based company unveiled its newest channel Tuesday at http://finance.google.com.

    Google Finance primarily provides financial news, stock quotes, charts and data. In its trial form, the site is far less comprehensive than established financial sites such as Yahoo Finance, MSN Money Central, America Online's Money & Finance and TheStreet.com.

    "We are going to provide quick, easy access to financial information ... by taking complex financial data and making it more digestible," Katie Jacobs Stanton, product manager for Google Finance, said in a phone interview.

    Unlike other financial Web sites, Google will not produce any of its own information, instead relying on providers like Reuters, Hoovers and Morningstar to produce their data and charts.

    Many of the Google features, including stock market quotes and charts, mirror Yahoo's finance section, which is the most visited finance site with 31.4 million unique visitors worldwide, according to ComScore Media Metrix.

    Although it's just trying to catch up now, Google believes its finance section eventually will outshine its rivals.

    "We feel this is going to change the face of finance sites," said Marissa Mayer, Google's vice president of search products and user experience. Enditem

    (Agencies)