|
NEW YORK, Dec. 20 (Xinhuanet) -- Google will pay 1
billion U.S. dollars for a 5-percent stake in Time Warner's America Online (AOL)
as part of a major strategic alliance, the companies announced Tuesday.
The agreement will create a global online advertising partnership and make more of the AOL's content available
to Google users, the firms said.
Time Warner chief executive Dick Parsons said the
alliance is the right choice for his media group.
"We're very pleased to build significantly on our
special relationship with Google in a way that will meaningfully strengthen the
AOL's position in the fast-growing online advertising business and help drive
more advertisers to its Web properties," Parsons said in a statement.
AOL chief executive Jonathan Miller said they were
excited about working with Google on the next generation of their products and
further expanding their presence on the Internet.
Meanwhile, Google chief executive Eric Schmidt said
they were also thrilled to promote the relationship with the AOL which is one of
Google's longest-standing partners.
"Today's agreement leverages technologies from both
companies to connect Google users worldwide to a wealth of new content," he
said.
The companies said they would explore giving an
international reach to the AOL Marketplace, a popular classified ads section of
the AOL's U.S. portal.
They will also expand display advertising throughout
the Google network, make the AOL content more accessible to Google users,
collaborate in a video search engine, and make the Google and AOL instant
messaging services compatible. Enditem |