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BEIJING, Nov. 22 -- Search engines is now second only to email as the No.2 online activity for US
Web users, according to research from the Pew Internet & American Life
Project.
Fifty-nine million Americans used search during
September, up 55 percent from 38 million in June 2004, the study found. That
means 41 percent of Internet users searched for something online on a typical
day in September compared with 30 percent a year and a half earlier.
Email remains the essential online
activity, with about 52 percent of American Internet users emailing on a given
day, up from 45 percent in June 2004.
The Pew project also found that those likely to spend
more time on search engines tend to be in their 30s and well-off.
The report added, "Those who use search engines on an
average day tend to be heavy Internet users. They are much more likely to have
broadband connections than dial-up connections; to log on to the Internet
several times a day; and to have spent considerable time online during the day."
The rise of search has been powered by local
information, says Pew. It perhaps marks something of a milestone for Internet
usage. As more and more content comes online - recently Google claimed to have
trebled its index of 8bn pages, while Yahoo! claimed 19.2bn pages - users can
turn to the Internet to find information close to home with a good chance of
finding it.
The report also found that reading the news is now
the third most popular Web activity. Enditem
(Agencies)
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