Nearly one in 10 (9%) of the children questioned thought chips were made of oil, with others suggesting eggs, flour and apples.

    BEIJING, Nov. 8 (Xinhuanet) -- A UK heart charity on Monday launched a poster campaign to shock children away from eating junk food.

    A hamburger bun filled with bones, gristle and gory connective tissue on posters is the latest tool of the British Heart Foundation (BHF) to get children to think about the food they eat.

    Though the images are partially covered by a censored stamp, leaving some of the details to one's imagination, the ingredients can be seen in their entirety at the charity's website (www.bhf.org.uk/food).

    "Kids have lost touch with even the most basic foods and no longer understand what they are eating," said BHF Director General Peter Hollins.

    It came as a BHF survey found that 36% of youngsters aged eight to 14 could not correctly identify the main ingredient of chips as potato. Nearly one in 10 (9%) of the children questioned thought chips were made of oil, with others suggesting eggs, flour and apples. More than a third of children (37%) also failed to identify that cheese was mostly made of milk.

    It is estimated that an additional 440,000 UK children will become overweight or obese in the next two years, with a quarter predicted to be obese by 2020.  

    "It sends a shiver down my spine to discover that so many children don't even know what chips are made of," said Hollins. Enditem

    (Agencies)