A man in front of ad. of male cosmetic in a shopping mall in Shanghai | BEIJING, Sept. 20 -- Now metrosexual, the word applies mostly to the newly appeared fashionable, sensitive and excessive narcissistic men, could be used to describe a group of Chinese male. These men have strong heart but delicate appearance and tend towards a neutral sexuality.
Metrosexual is a compound word created from combining the word "Metropolis" and "Sexual" and its meaning is a dandyish narcissist in love not only with himself, but also his urban lifestyle. This phrase was coined by British author cum social critic Mark Simpson in 1994. Metrosexual is a new definition of the new urban male, after "Yuppie".
Metrosexuals do not emphasize dress for success. For them, clothing is only one way to enjoy life. What they are after is a simple dress for beauty.
China's white-collar "male beau" is the core of urban "male beau." They have received a good education and possess a certain level of materialistic foundation.
On the one hand they shoulder large pressure from work and life; on the other hand they never give up the pursuit of self-worth.
China's "white-collar male beau" tends to have the following basic characteristics: their work is not the fashionable industry of the moment, their work experience is around five years or more, their monthly income is around 6,000 yuan (US$750), their job responsibility is mid-level and they tend to live alone and stay single. Their expenditures on clothing amount to 60 percent of their normal spending. They love global brands and are most often found in Shanghai.
Experts believe that the emergence of "white-collar male beau" is the result of changes in the society's value system. At present, society is at a hedonistic period and the entire era's individualistic motivation concerns one's self-worth. Men have also gradually shifted from pursuing social values to one's personal values and this group is concentrated in those born in 1976 and later.Enditem
(Source: chinanews.cn) | 
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