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BEIJING, July 5 -- Since the domestic screening of pop
singer Jay Chow¡¯s (ÖܽÜÂ×) car racing movie ¡°Initial D¡± began June 23, its
box-office triumph has hit the headlines nationwide. This week, the movie became
the focus of media attention again due to a news report in a Beijing newspaper
doubting the size of its estimated box-office revenue.
Originally, the movie promoter announced ¡°Initial D¡± had
brought in 35 million yuan (US$4.2 million) in ticket sales.
But an unnamed cinema company spokesman was quoted in the
report as saying the company¡¯s first-week ticket sales were 3.5 million yuan and
that on average the company¡¯s ticket sales were 15 percent of the national
total.
The journalist simply had to do the math and found that,
with those numbers, the first-week national box-office volume for ¡°Initial D¡±
was just over 23 million yuan, and certainly much less than what the promoter
originally said.
If, as the promoter said, the first-day national
box-office volume was 7 million yuan, 140,000 tickets should have been sold,
which the report said was an almost impossible number for a Thursday debut.
And then CCTV¡¯s Movie Channel was cited in the article as
saying the first-week national box-office revenue of ¡°Initial D¡± was only 21
million yuan.
The article sparked an instant and strong response from
the promoter and investors alike. They issued a joint statement, denouncing the
article as ¡°ungrounded.¡±
¡°The box-office volume has exceeded 50 million yuan by the
end of last week and is still increasing by 4 million yuan per day this week. It
is expected to surpass 60 million yuan by Wednesday,¡± said Yu Ji, promoter of
the movie.
The statement stressed that revenues for ¡°Initial D¡± were
beyond any expectation of many cinemas and that normal calculating methods and
practices wouldn¡¯t work.
The statement also said such doubt was a showcase of how
much confidence in the Chinese movie industry is lacking.
(Source: Shenzhen Daily) |