BEIJING, Mar. 31 -- The industry and commerce bureau Wednesday investigated two technology companies employed by real estate developer Intelig to distribute short message advertisements using the name of the government.
The bureau has concluded the investigation, deciding that Intelig should bear the legal responsibility for distributing illegal advertisements, and that the two short message distributors should also assume corresponding legal responsibilities in accordance with Advertising Law.
The investigation indicated that Montsnet Technologies and One To One Information Company, were not qualified to run advertisements as neither had advertising registered on their business licenses.
Intelig signed contracts with the two companies to distribute 490,000 short message advertisements for eight jiao (US$0.01) each. Montsnet distributed 140,000 messages.
The contents of the advertisement were all provided by Intelig, said Montsnet. It did not examine the advertisement before distributing it, assuming that the responsibility for advertising content would be borne by the advertiser.
The two companies are to be informed of their rights to a hearing according to relevant legal procedures.
Li Hongzhong, secretary of the Shenzhen Municipal Committee of the CPC and Shenzhen mayor, has ordered a thorough investigation after receiving a short message with the advertisement.
(Source: Shenzhen Daily)