BEIJING, March 16 (Xinhuanet) -- Liu Yunshan, a senior official of the Communist Party of China (CPC), encouraged media mogul Rupert Murdoch and his company, News Corporation, to make "more substantial efforts to enhance mutual understanding between China and the rest of the world."

    In meeting with Murdoch here Wednesday, Liu Yunshan, member of the Political Bureau of the Communist Party of China (CPC) Central Committee and of the Secretariat of the CPC Central Committee, and also head of the Public Department of the CPC Central Committee, thanked Murdoch for his "active efforts and strenuous work in advancing cooperation with China's news media."

    Murdoch, chairman and chief executive of News Corp., said his company would "further strengthen cooperative ties with the Chinese media, and explore new areas with an even more positive attitude."

    Murdoch and his party were invited by the Information Office ofthe State Council to visit the country from March 12 to 19. Enditem